Proessional UK Web Site Design Company offering Ecommerce solutions, website designs & more...
Client: Boutique Ethique
Boutique Ethique was the first entirely green clothing company in the UK. The evolution of green fashion has been a remarkable process, since a handful of pioneers like Boutique Ethique began to point out the issues. Gradually the idea has worked its way into the 'almost' mainstream.
Objective
With this increase in green fashion - the objective was to reinvigorate the brand, to re-establish Boutique Ethique credentials as a pioneer and leader in the green fashion movement. Designing and selling bespoke collections, limited edition pieces for the public and shows across Europe.
SOLUTION
Firstly we assessed Boutique Ethique position and brand in the marketplace. Based on many factors we created a unified business identity, from refining the logo and typography to photography style.
Based on this new identity and positioning, we created design visuals for a new website. Boutique Ethique already had an ecommerce system in place - so we redesigned this existing system to reflect the new designs identity. We also refined the back-end administration system to make it simple and easy to manage. And created stunning html email templates to use in their customer mailing list system.
Result
- Boutique Ethique has received great initial feedback to the redesign
- The website is generating a significant increase in enquiries and sales.
- An increase in press and media coverage.
- Full control of the websites content, products and customer database.
- Ability to actively market via email and showcase new collections and pieces.